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Case Study: WCS Dental
| WCS,
a successful general and cosmetic dental clinic in Vancouver,
needed a new website and stationery to go with their
recently updated logo. In addition, we prepared a website
analysis that identified several recommended changes
to the company's website content and design. The outcome
was a unifiied look and feel to all their marketing
materials and a very attractive website!
Step
1. Planning
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Website
Analysis
The
client's 5 year old website needed a fresh look
and content to reflect their new image. We used
our Website Planning Worksheet to analyse the
new website's structure, design, content, images
and messaging.
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Step
2. Website Redesign
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Interface
We then designed a new interface with
new photos and content.
All the pages include an attractive Flash animated
banner that shows off the client's "great
smiles".
We
also implemented a Search
Engine Optimization program to increase traffic
and business from the internet.
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Step
3. Print Materials
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Business
and Appointment Cards
We created these business and appointment
cards to match their new web look, personalising
the cards for each employee.
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Stationery
Of
course, the package would not be complete without
new letterhead and envelopes!
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Brochure
We
created this standard 3-panel brochure for the
office reception area. Once again, the look and
feel is consistent with the rest of the client's
marketing materials - giving them a distinctive
brand.
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