Project Planning Worksheet
Understanding your goals, target audience, look and feel and project specifications allows us to understand your business and give you the best results. This worksheet allows us to define the project scope and gives you the opportunity to express your needs.

Our client decided to do a complete graphic design package with logo redesign, business cards, stationery, presentation folder, labels and product sheets.

Logo Options
We always create 3-4 logo options for the client to choose from. In this case, the client wanted a design that was similar to what they already had so we simply modernised the look, keeping the colours and design recognizable.

After a few revisions, our client chose the following:

Illustration
Our client wanted to create a co. mascot to add a personal and humorous touch to their marketing materials. We created this "cheeky" looking dachshund illustration to give their identity flavour. Note: no clip art is used in our work!

In order to tie in the concept of the dog, we came up with the tag line "We'll go a long way to please our customers"

Business Cards
Once we agreed on the logo and illustration work, we created several layout options for the front and the back of the business cards.

Stationery and Labels
We used the logo and dog icon in the layout of the stationery and labels, giving all their materials a consistent look and feel.

Presentation Folder
We designed a fantastic new presentation folder for all their proposals and sales kits. A presentation folder works well for companies who want to customise their info for each client - just mix and match the product sheets to suit the occasion.

Product Sheet Before

Product Sheet After