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OUR LATEST
PROJECTS
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Do
your marketing materials look professional and up to date?
Do clients seem impressed when you hand them your brochure
or point them to your website? These items are a huge part
of creating confidence with your target market and positioning
yourself as a successful company. If you would like to discuss
how you can improve your company image, send us an email
or call 604-733-5765.
Best Start Parenting Centre Logo, Flyers and Stationery
read
case study
Dial-A-Dietitian
Nutrition Info. Society Website
click
to view
Next
issue: We are currently completing a corporate brochure
for Ballard Power Systems and a website redesign
for Absolute Software. View these projects
in our next issue!
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FEATURE
ARTICLE
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Website "Must Haves"
Most
businesses now have a web presence, yet many of them treat
it like a billboard, not like an actual operating part of
their organization. Marketing managers need to ensure their
company's website looks and works like it's a proper business
channel, and they devote the effort required to make it appealing.
Here
are five basic rules for ensuring clients or customers aren't
worried they'll be ripped off when dealing with your company
through your website.
Make
sure your web audience knows who you are. That means
full corporate contact information – a physical or mailing
address, phone and fax numbers and e-mail addresses for major
departments or staff. (There are now ways of defeating programs
that trawl websites collecting e-mail addresses for spammers,
such as Spam Vaccine <http://tinyurl.com/8dam>).
Provide
business-like policies and make them easy to see.
That includes an anti-spam policy, secure credit-card processing
policies (including information on what happens with backorders),
a customer-privacy statement, and full terms and conditions
of doing business with you. These can all simply be links
to separate pages – they don't need to clutter up your
main pages, but they should be there if needed.
Get
your own domain. The cost of your own domain is so
inexpensive, there's no reason whatsoever to be using some
free site's links. It's the equivalent of being in a mall,
and having the mall's receptionist answer your phone. It alone
will help communicate that you're an actual business.
Show
a solid design. Ensure the site is professional-looking,
visually appealing and contains the info that you know is
necessary for customers or clients to find everything they
need to make a buying decision. But that's just common sense:
Image is everything – well, close to it, that's for
sure. And if you have on-line ordering and/or payment, make
sure you have friendly customers or clients do tests of it
for you before it goes live, so you'll know if there's anything
getting in their way of completing the deal.
Keep
the site up to date. This may sound obvious, but
it's not to quite a few businesses. Broken links, pages under
construction, missing pictures, old pricing schedules, employees
long gone, typos.... Web site maintenance is as important
as sweeping the showroom floor or doing renovations at night
or on weekends instead of during the business day.
Article
courtesy of Microzip Data
Services.
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SUMMER NEWSLETTER PROMOTION
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| Would
you like to develop an email newsletter like this one
for your company? Know someone who could use this service?
We can help!
**BONUS:
$100 off the sign-up fee or $100 cash for your referrals!**
Find
out more here. |
*Note:
valid until Sep 1,
2004
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Good
to be back in touch with all of you after a hectic few months.
SPECTRAMEDIA has been busy with a number of exciting web and
print design projects. As well, as of 2 weeks ago, I am now
officially a married woman! Rob and I were married at Brew
Creek Lodge in Whistler on July 11th. It was a beautiful and
memorable day.