Dear Valued Client,

Welcome to SPECTRAMEDIA'S Spring newsletter!

I hope you are all feeling inspired and refreshed by the new season and longer daylight. For this issue, I've put together a great article on the AIDCA Approach to Successful Selling. I use this method for my business and when helping clients with copy for their websites, brochures and other promotions. As well, be sure to check out our Spring Promotion.

Feel free to contact us if you have any comments or suggestions or even if you just want to drop us a line at: info@spectramedia.net.

Sincerely,

Juliette Schmerler
Principal

......................................................................................................................................

MAKING A SUCCESSFUL SALE - the AIDCA Approach1

AIDCA stands for Attention, Interest, Desire, Conviction and Action. The AIDCA approach has been used for many years by sales and marketing professionals as a process for maximizing chances of a successful sale. Use this method in your sales letters, presentations, websites and brochures for maximum success!

Developing Interest
Capitalize on Attention by turning it into Interest. This depends on understanding a client's needs and what benefits they are interested in. You are likely to be interested in features, but the client is most interested in benefits or "what's in it for me?". Example, "this product will increase your business by 20 to 50 percent". This statement will not sell the product or service on its own, it will make the client receptive to further information.

Inspiring Desire
Inspiring Desire is achieved through methods such as appealing photography, discounts, preferential payment schemes. These embellishments provide additional attraction and can often tip the scale in the decision process.

Creating Conviction
The customer must be drawn to the conclusion that they must buy from you, and you alone. In advertising terms, you must present the Unique Selling Proposition. This is the attribute that convinces the client that your product is unique or better. Comparing your product with, for example, a more expensive one encourages the Conviction that their buying decision is correct.

Inciting Action
The test of effectiveness is Action. The famous pitch "Act now while supplies last" sums up two key principles: immediacy and urgency. Another method is providing a link to "contact us" to make it easy for the client to complete the sale. You want to give the client an incentive to act now. Otherwise, the sales process may drag on.

Spectramedia can assist you with your marketing materials, using the AIDCA approach - contact us!

1- Excerpt from "Selling Successfully" by Robert Heller.

......................................................................................................................................


NEWS FROM SPECTRAMEDIA

Have a look at the latest web and print projects we've created:

Spectracolor Printing Logo and Marketing Materials Project



"We are extremely pleased with the creativity and originality of the work done by Spectramedia. Their attention to detail is what makes them superior."

- Spectracolor President

Quest Travel Email Newsletter

ETour Golf Logo

SPECTRAMEDIA Website Update: We have recently rehauled the content on our website. Have a look!

......................................................................................................................................

SPRING NEWSLETTER PROMOTION

SPECTRAMEDIA specializes in web and print design solutions. We take the time to understand your organization and develop creative marketing materials that will give you results.

How is your website working for you?

If your website is not getting you the results you want, we can help! We offer consulting services for clients who want advice on how to improve the design and marketing success of their website.