Welcome to SPECTRAMEDIA'S Fall newsletter!

These days it's hard not to hear about some sort of "makeover" project. Whether it's home renovations, make-up and hair makeovers or gay guys trying to give straight guys some style, it's all around us.

In the design industry, we perform a lot of makeover projects as well. Only these are on old, outdated marketing materials. A new set of marketing materials can bring a company into the 21st century and give clients a completely improved impression of your business. All of the projects listed below are "makeovers" - and believe me, the difference between the old and the new is like night and day.

Feel free to contact us if you are interested in making over your print or web marketing materials: info@spectramedia.net.

Sincerely,

Juliette Schmerler
Principal

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OUR LATEST PROJECTS
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Ballard Power Systems Corporate Brochure

 click to view   

Meister Piano Logo and Identity Materials

click to view       

Absolute Software Website Redesign

click to view   

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Do your marketing materials look professional and up to date? Do clients seem impressed when you hand them your brochure or point them to your website? These items are a huge part of creating confidence with your target market and positioning yourself as a successful company. If you would like to discuss how you can improve your company image, send us an email or call 604-733-5765.

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FEATURE ARTICLE
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Writing Headlines for your Ads

You're thinking of doing an ad and you know that the ad's headline is the most important part, but you can't get started because you can't think of a zinger headline.

Here's a tip: Skip the headline. Write the body copy. Every word is occupying real estate in that ad, so make every word pull its weight. As you're working on the body copy, ideas for headlines will pop out at you. Jot them down, but don't worry about the wording, just get the concept and go back to the body copy. When you're pleased with the body copy, you'll probably have two or three good ideas for a headline. Now make that headline sing.

One more tip: Be clever in the headline ONLY if it improves the selling power of the ad. You're not trying to win awards; you're trying to sell your products or services.

Article courtesy of Microzip Data Services.

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